Hard Rock Relocates, And Smashes

The Hard Rock Café is moving from 57th to Times Square. (Where have I been? This is the first I'm hearing of this.) They're taking over 1501 Bway, according to this press release. (Bri, wasn't 1501 an office building? I could have sworn I used to go to auditions there.)

But the best part is the guitar smash. Oh, nothing pisses off Mike like a guitar smash. This should make him cringe:

Traditionally, Hard Rock executives smash a guitar or two at the opening of a cafe. However, Hard Rock has decided to make its grand entrance by smashing 100 guitars, creating the World's Largest Guitar Smash on the world's greatest stage -- Times Square. On Friday, August 12, more than 100 Gibson guitars will be smashed simultaneously outside the new home of Hard Rock Cafe New York, signaling its official opening. Members of the Hard Rock family will be joined by several New York notables and celebrities, including Steven Van Zandt and Brian Wilson, for the guitar smash, a moment that will go down in rock history. For each guitar smashed, Hard Rock will donate a new guitar to Peace Games, extending the influence of music to the masses. Rita Gilligan, one of the original servers from the 1971 opening of the first Hard Rock Cafe in London, will be leading this historic smash.

Mike, I vote that you go down there and protest. I mean, yeah, they're donating the guitars, but still. And poor Brian Wilson is going to be so confused.